DIGITAL MARKETING SERVICES IN CHINA
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● ls your Company a right fit for the Chinese Market?
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● What we know about your industry in China
● Discover who are your competitors. Both international and local brands.
● What is the logical next step for you in China?
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Xiaohongshu is a Chinese social media app that’s similar to Instagram. It’s mainly used by young people in China to share photos and videos of the clothes they’re wearing, the food they’re eating, and the places they’re visiting.
This social media is a great tool if you need to market to Chinese women. Why? Because 80% of the community on Xiaohongshu are women.
Social Media Marketing on Little Red Book
Few platforms offer such a complete, self-contained, and focused ecosystem as XiaoHongShu.
The Chinese social media platform primarily focuses on UGC (user-generated content) but also offers a variety of tools to both its users and brands as follows:
Influencer Marketing:
Xiaohongshu Business Accounts:
Paid Advertising:
This short-video app, known as TikTok outside of China, managed to climb to the place of the second most popular social media platform in the country.
Douyin is popular thanks to fast, funny content but it also offers many bu
Pinduoduo: low-cost e-commerce in China
China Insights & Market Analysis
Must Read Guides
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What similar businesses are doing successfully in the Chinese market
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